Do you understand re-marketing – Think Again? Most of you will be aware of re-marketing or re-targeting. Effectively showing ads to potential customers after they leave a website. Its a great approach to brand wash and encourage them to return and convert. However, the effectiveness of display advertising has been in decline. Customers are now […]
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So you started advertising with Google AdWords and your click through rate is doing well. Good job! That is a great achievement on its own. Now for the hard questions. Do you know which channels your sales generated from? Do you know which ad generated the most money? If you don’t, then it’s time to […]
So you’ve hit a wall with your online marketing and want to get some outside help. That’s great news! But where do you start? How can you tell the good agencies from the not so good? We’ve reviewed over 2,000 AdWords accounts and worked with multiple marketing partners over the years, so we came up […]
Google announced that some big changes are about to take place in AdWords for mobile users and local businesses later this year. This is probably the biggest update to happen since Google AdWords was introduced 15 years ago and will undoubtedly change the way we advertise on paid search. There are 5 main Google AdWords […]
Competition drives success, but it can cause your costs to skyrocket. We’ve put together a list of the most common mistakes advertisers make when faced with increased competition on Google AdWords. The Click Convert Marketing Team understands how hard it can be to stay on top of all the changes in Adwords, so we’ve put […]
Being successful on Facebook is becoming increasingly difficult. We are highly visual creatures and Facebook likes to change up their image requirements quite regularly with little notice. Those who are badly equipped or don’t possess the proper tools, will never make it out there. One of the first and most important aspects of advertising is getting […]