Labor Day Sale Tips
Labor Day is just a few days away, and if you’ve not already prepared your holiday sale, we’ve got a few tips to help you get the best results. In 2018, US web sales exceeded $2 billion, making it one of the most popular shopping days of the year, competing with Black Friday and Cyber Monday.
Set your promotion
When you’ve decided which products you’d like to put on sale, the first step is to make any necessary price adjustments on your website. Then, create some engaging ads that are sure to grab users’ attention. Make sure potential customers can quickly see how much they could save by taking advantage of your offer!
If discounting your products isn’t feasible, think about other ways you could get involved. You could offer free delivery or create a one-off product bundle.
Initially, the goal is to drive traffic to your site. If you can encourage users to click through to your website with a highly-appealing offer, they’re likely to explore more of your products. You don’t have to offer a site-wide sale – even a single product promotion could draw in users.
Think about how your promotion will impact your overall ROI. A buy one, get one free offer could increase sales volumes, but won’t increase average order value. A three for the price of two offer, however, will increase order value by encouraging customers to buy greater volumes, while still providing a money-saving deal.
Graphic Ads can be a great strategy to advertise your sale in an eye-catching, visual way. Utilizing remarketing lists can provide some of the most effective results for display advertising. Those who’ve visited your website or added a product to their online cart have already displayed an interest in your products, and a new sale could be enough to tempt them to buy.
Use a seasonal offer
With summer drawing to a close and schools preparing to reopen, take advantage of any seasonal offers. Labor Day sales are a great opportunity to clear out your summer stock, just before consumers head for their fall supplies.
Some online advertisers hit pause on their ads during the holidays. You might think that potential customers are keen to spend the holidays with family and friends rather than surf the web, right? With a day away from work to enjoy, many customers will actually have more time to spend online browsing for their next purchase.
Holiday sales are so commonplace that consumers have come to expect them, particularly in the retail industry. If users reach your site and find that you’re not offering a Labor Day sale, don’t be too surprised if they look for a retailer that is offering a discount, taking their cash elsewhere.
A user might be interested in your product, but how can you make them buy right now? Using time-sensitive offers adds a sense of urgency to the purchase, and Labor Day provides the perfect opportunity to try out this technique. A sale that lasts 48 hours will have customers desperate not to miss out on a short-lived bargain.
Buyer’s second thoughts
You’ve created great ads and users have clicked through to your site – great news! How do you now address any last-minute second thoughts that may prevent them from completing orders?
A quick Google search for mattresses will reveal how this industry is tackling buyers’ second thoughts. A 100-night free trial is now being offered by a number of providers, essentially removing the risk involved with buying a new product. These companies simply make an offer that’s too good to refuse, which satisfies any niggling doubts that buyers might have. Consider how you could implement this strategy into your business to minimize those last-minute basket abandoners.
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