Archive

Nailing your ad copy is a crucial element of creating a Google Ad. Even if you’ve perfected your keywords, negatives and landing page, if your ad copy isn’t up to scratch, you could be limiting your success. When you’re just getting started with Google Ads, it’s easy to start overthinking your copywriting, but it needn’t […]

After what seems like years, I’ve made the decision to focus on our own marketing again here at Click Convert. We have been so focused on achieving results and on-boarding new customers that I forgot my own personal goal to help people understand digital marketing. Okay, my focus has paid off. Last time I wrote […]

Do you understand re-marketing – Think Again? Most of you will be aware of re-marketing or re-targeting. Effectively showing ads to potential customers after they leave a website. Its a great approach to brand wash and encourage them to return and convert. However, the effectiveness of display advertising has been in decline. Customers are now […]

So you’ve hit a wall with your online marketing and want to get some outside help. That’s great news! But where do you start? How can you tell the good agencies from the not so good? We’ve reviewed over 2,000 AdWords accounts and worked with multiple marketing partners over the years, so we came up […]

Google announced that some big changes are about to take place in AdWords for mobile users and local businesses later this year. This is probably the biggest update to happen since Google AdWords was introduced 15 years ago and will undoubtedly change the way we advertise on paid search. There are 5 main Google AdWords […]

Competition drives success, but it can cause your costs to skyrocket. We’ve put together a list of the most common mistakes advertisers make when faced with increased competition on Google AdWords. The Click Convert Marketing Team understands how hard it can be to stay on top of all the changes in Adwords, so we’ve put […]