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We’re called by Google daily, and I bet you’ve had a call or two from them too. Yet, we have become suspicious about the quality of the advice given by our Google Strategists recently.  We’re Google Premier Partners, so we get the high-end support level, yet recently the Google reps don’t seem to know the […]

Nailing your ad copy is a crucial element of creating a Google Ad. Even if you’ve perfected your keywords, negatives and landing page, if your ad copy isn’t up to scratch, you could be limiting your success. When you’re just getting started with Google Ads, it’s easy to start overthinking your copywriting, but it needn’t […]

Improving the quality of search traffic In Google Ads, the quality of traffic always outweighs the quantity. Generating high volumes of traffic and a high click-through-rate will cost, regardless of whether you achieve conversions. If you can generate quality traffic, you can achieve more conversions while wasting less money on clicks that don’t convert. So, […]

After what seems like years, I’ve made the decision to focus on our own marketing again here at Click Convert. We have been so focused on achieving results and on-boarding new customers that I forgot my own personal goal to help people understand digital marketing. Okay, my focus has paid off. Last time I wrote […]